Systems and methods of embodiments are described of a campaign controller that establishes a model for using a plurality of types of exploits based on at least results of simulated phishing communications using those exploits, and uses the model to communicate a first simulated phishing communication to one or more devices of a user where the type of exploit used for the first simulated phishing communication is selected using the model. The campaign controller applies either artificial intelligence or machine learning to the results of simulated phishing communications to establish the model. The campaign controller selects the exploit by applying either artificial intelligence or machine learning to one or more attributes of the user and/or one or more responses from the user.