An information processing apparatus obtains object information representing a position and a shape of an object in an image capturing region of which image is captured from different directions by a plurality of image capturing apparatuses, discriminates between a visible region that can be seen from a specific position in the image capturing region and an occluded region that cannot be seen from the specific position due to occlusion by the object based on the object information, and generates a virtual viewpoint image that displays information based on a result of the discrimination, the virtual viewpoint image being based on image data based on image capturing by the plurality of image capturing apparatuses and virtual viewpoint information indicating a position and a direction of a virtual viewpoint.