A method is provided for producing a luminescent security marking on a substrate of a predetermined substrate type. The security marking includes a layer sequence applied on top of the substrate in a part region and formed from a diffuse reflectance printing ink applied on top of the substrate and from a luminescent printing ink applied on top of the diffuse reflectance printing ink, or a mixture of a diffuse reflectance printing ink and a luminescent printing ink. The layer sequence or the mixture exhibit visible luminescence after excitation. The layer sequence or the mixture are printed with a chosen layer thickness onto a substrate of the predetermined substrate type, in order to obtain a luminescent security marking, the luminescent spectrum of which matches the calculated combination spectrum in the part region on illumination with the excitation light. The invention also relates to an associated luminescent security marking.