Various methods are provided for programmatically providing a platform for requesting on-demand services on a consumer device. One example method may comprise receiving a job request, the job request comprising job request parameters, the job request parameters comprising at least a type of service, a location, and a time frame, identifying one or more merchants able to provide the service in accordance with the job request parameters by determining a subset of the plurality of merchants able to provide the service, at the location, within the time frame, causing transmission of a job offer to at least a first merchant of the subset of one or more merchants identified as able to provide the service in accordance with the job request parameters, receiving at least one response, the at least one response from the first merchant from the one or more merchants, and assigning the job to the first merchant.