Invention Grant
- Patent Title: Systems and methods for generating and querying an index associated with targeted communications
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Application No.: US18649668Application Date: 2024-04-29
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Publication No.: US12156151B2Publication Date: 2024-11-26
- Inventor: Alexander L. Schaefer
- Applicant: THE TRADE DESK, INC.
- Applicant Address: US CA Ventura
- Assignee: THE TRADE DESK, INC.
- Current Assignee: THE TRADE DESK, INC.
- Current Assignee Address: US CA Ventura
- Agency: Baker & McKenzie LLP
- Main IPC: H04W56/00
- IPC: H04W56/00 ; G06F16/901 ; G06F16/9035 ; H04W24/02 ; H04W40/24 ; H04W84/18

Abstract:
This disclosure is directed to systems and methods for generating and querying an index associated with targeted communications. A method may include receiving candidate identifiers, rates of targeted communication, and traits associated with the candidate identifiers. A method may include generating a candidate index including one or more dimensions associated with candidate traits. A method may include receiving a query associated with desired candidate traits, determining if one or more candidates appear in the dimensions associated with the desired traits, and intersecting the dimensions to determine if one or more candidates appear in all of the dimensions associated with the desired candidate traits. A method may include generating a result set based on the results of an intersecting computation. A method may include removing candidates from the result set and transmitting targeted communications on behalf of or to the candidates remaining on the result set.
Public/Granted literature
- US20240284356A1 SYSTEMS AND METHODS FOR GENERATING AND QUERYING AN INDEX ASSOCIATED WITH TARGETED COMMUNICATIONS Public/Granted day:2024-08-22
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