A customizable digital watch configured to receive digital audio and video content operable independently from a smartphone. The customizable digital watch illuminates and allows access to radio and televised content. A display component accepts user input to control the features. A wireless communication component is configured to communicate via GPS, Wi-Fi, Bluetooth, or NFC. A customizable strap component is attachable to the display component. The customizable strap component is reversible and comprises a first indicia on an inside facing side and a second indicia on an outside facing side.