The present disclosure relates to systems and methods for automatically associating additional content with sports games. The systems and methods obtain game schedule data for a plurality of sports games, and for each scheduled game, the systems and methods select articles published within a timeframe of the game date of the scheduled game. The systems and methods identify sports articles associated with the sports game based on entities and event phrases extracted from the sports articles matching the schedule game data. The systems and methods classify the sports articles into a plurality of clusters and use the clusters to associate the sports articles to the game schedule data and store the associated sports articles with the game schedule data.