Virtual spaces can be added to both 2D and 3D representations of physical spaces allowing for enhancements of those spaces. The virtual spaces can belong to business locations, such as a bakery or coffee shop, and content for those spaces can be controlled by the owner or user of that location. Virtual spaces belonging to public spaces can be provided as digital space for content providers. Valuation of the virtual space can occur based on various requests and use metrics of that virtual space and provide a marketplace for the addition of virtual content. Layers or groups of virtual spaces can be created and enabled or disabled by a user viewing the representation with the virtual space.