A facial model reconstruction method and apparatus, and a medium and a device are provided. The facial model reconstruction method comprises: determining an anchor point of a three-dimensional special effect element to be attached on a face; determining an attachment point on a three-dimensional facial model to which the three-dimensional special effect element is to be attached, wherein the three-dimensional facial model corresponds to the face; attaching the anchor point to the attachment point in a way that the anchor point overlaps the attachment point; and moving the anchor point to a center of a world coordinate system of the three-dimensional facial model, and binding the 3D special effect element with the 3D facial model.