A video interaction method includes: displaying an interactive video playing page playing a target interactive video; playing a first target object in the target interactive video in the interactive video playing page, and displaying a first interaction component in a first region associated with the first target object; determining, in response to a first operation on the first interaction component, a first sub-variable value of a first sub-variable corresponding to the first interaction component; and playing a target media segment of the target interactive video in the interactive video playing page according to the first sub-variable value.