Systems and methods to support custom bundling of virtual items within an online gaming platform are disclosed. Exemplary implementations may: facilitate entry and/or selection of virtual items that are owned by a first user; initiate bundling of the virtual items into a custom item bundle; create a digital asset that represents rights pertaining to the custom item bundle; record the digital asset of a decentralized ledger; transfer to rights to other users; distribute amounts of consideration to the user who owns particular rights pertaining to the custom item bundle.