An apparatus for enabling proximity awareness, including: a proximity assessing unit having an Ultra-Wide Band interface to determine a distance between said apparatus and a neighbouring device and/or an orientation of said apparatus with respect to a neighbouring device; a first determining unit determining one or more apparatus parameters; a second determining unit determining one or more neighbouring device parameters; a stimulus generating unit generating a stimulus; and a selecting unit selecting a type and/or an intensity of said stimulus in function of a combination of said distance and/or said orientation, said one or more apparatus parameters and said one or more neighbouring device parameters.