The disclosure relates to a wireless communication system, and relates to a method and apparatus for scheduling a plurality of user equipments (UEs) by considering a frequency selectivity. A method, performed by a base station, for transmitting or receiving data in a wireless communication system according to an embodiment includes determining a UE candidate group set based on channel state information for channels of a plurality of carriers, determining an offset used to adjust the number of UEs of the UE candidate group set, based on frequency selectivity information between a representative channel selected from among the channels of the plurality of carriers and other channels, based on the offset, determining a plurality of UEs to which data is to be transmitted, and transmitting the data to the determined plurality of UEs.