This information processing apparatus includes: a media reproduction unit that acquires and reproduces video data including a service object, for which a service that processes a request from a user through voice is available; and a controller that adds an additional image for informing the user about the service object to the reproduced video and saves identification information of the video data and information of a start time and an end time of the additional image, as a bookmark that is optionally selected by the user and is provided to a scene with the additional image.