Provided is a system that includes a circuit to generate an interactive item based on a request received from a first distribution network or a second distribution network. The interactive item is overlaid over a media item present in media content. The circuit then activates the generated interactive item overlaid over the media item of the media content. Further, the circuit receives an event trigger, from a client application engine operational on a user device associated with a user, for a selection of the activated interactive item. A personalized list is generated for the event trigger for the selection of the interactive item. Further, the generated personalized list is transmitted for a display for a defined time duration, to one of the first distribution network, the second distribution network or the client application engine operational on the user device.