A servo writer includes a running unit that sends a tape-like magnetic recording medium out from a cartridge, winds up the sent out magnetic recording medium, and runs the magnetic recording medium; an erasing unit that erases a first servo pattern formed in the magnetic recording medium that runs; a head that writes a servo signal in the running magnetic recording medium from which the first servo pattern is erased and forms a second servo pattern; and a control unit that controls the head so that the servo signal is written in at least one period of an accelerated running period and a decelerated running period of the magnetic recording medium, and forms the second servo pattern that does not satisfy a standard in the magnetic recording medium.