The present disclosure provides an information interaction method and apparatus for enabling a reply by a video, and a storage medium. The method includes: displaying target information; acquiring a first instruction, wherein the first instruction is directed to the target information; displaying a video acquisition interface in response to the first instruction; acquiring a target video related to the target information; displaying a sticker on the target video, where the sticker includes at least a portion of the target information to which the first instruction was directed; publishing the target video and the sticker, where the sticker is associated with the target video.