Invention Grant
- Patent Title: Customer journey management using machine learning
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Application No.: US17232591Application Date: 2021-04-16
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Publication No.: US12205127B2Publication Date: 2025-01-21
- Inventor: Sukriti Verma , Shripad Deshmukh , Jayakumar Subramanian , Piyush Gupta , Nikaash Puri
- Applicant: ADOBE INC.
- Applicant Address: US CA San Jose
- Assignee: ADOBE INC.
- Current Assignee: ADOBE INC.
- Current Assignee Address: US CA San Jose
- Agency: F. Chau & Associates, LLC
- Main IPC: G06Q30/0201
- IPC: G06Q30/0201 ; G06N3/047 ; G06N3/08

Abstract:
Interactions between a user and an e-commerce platform are automatically guided to increase the chances of a conversion. Previous sequences of interactions (e.g., conversion journeys and non-conversion journeys) with the e-commerce platform are collected, an artificial neural network (ANN) learns how to estimate a safety value a current user state by learning from previous user interactions (e.g., conversion and non-conversion journeys), a software agent of the e-commerce platform applies a current user state of the user to the ANN to determine a current safety value, and the software agent provides content to the user based on the current safety value and the current user state.
Public/Granted literature
- US20220335508A1 CUSTOMER JOURNEY MANAGEMENT USING MACHINE LEARNING Public/Granted day:2022-10-20
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