A display device includes a display panel including a pixel that includes sub-pixels for emitting light in respective colors, and a driver configured to adjust a current amount flowing through the sub-pixels and to adjust an emission duty of the sub-pixels, drive one sub-pixel among the sub-pixels having a luminance with a first current amount and with a first emission duty when a color coordinate of an image expressed by the pixel is within a reference color space, and drive the one sub-pixel having the luminance with a second current amount that is greater than the first current amount and with a second emission duty that is less than the first emission duty when the color coordinate is outside of the reference color space.