A method includes receiving, from a requesting device, a broadcast station identifier associated with an over-the-air broadcast station. In response to receiving the station identifier, returning to the requesting device an address of a streaming station corresponding to the over-the-air broadcast station. A determination is made regarding whether the requesting device will insert advertisements locally. In response to determining that the requesting will insert advertisements locally, custom advertisements are transmitted to the requesting device for insertion into the streaming station corresponding to the over-the-air broadcast station.