Invention Grant
- Patent Title: Method, system, and apparatus for programmatically generating a channel incrementality ratio
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Application No.: US18511770Application Date: 2023-11-16
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Publication No.: US12212797B2Publication Date: 2025-01-28
- Inventor: Rahul Anand , Sandeep Dey , Ravi Kiran Garimella
- Applicant: Bytedance Inc.
- Applicant Address: US DE Wilmington
- Assignee: Bytedance Inc.
- Current Assignee: Bytedance Inc.
- Current Assignee Address: US DE Wilmington
- Agency: ALSTON & BIRD LLP
- Main IPC: H04N21/266
- IPC: H04N21/266 ; H04N21/258 ; H04N21/262 ; H04N21/278

Abstract:
Embodiments of the present disclosure provide methods, systems, and apparatuses for computing a channel incrementality ratio using a machine learning model.
Public/Granted literature
- US20240205484A1 METHOD, SYSTEM, AND APPARATUS FOR PROGRAMMATICALLY GENERATING A CHANNEL INCREMENTALITY RATIO Public/Granted day:2024-06-20
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