An automated projector image optimization (APIO) system for a vehicle having a control system is provided. The APIO system includes a projector configured to display an image, a processor configured to be electrically connected to the control system, and a memory having instructions that, when executed by the processor, cause the processor to perform operations including receiving a user input corresponding to a display surface, determining a preferred orientation of the projector relative to the display surface, and employing the control system to move the vehicle so that the projector is in the preferred orientation.