While a first UE is engaged in an active call with a third UE, the first UE may receive an incoming call from a second UE. An option is presented on a display of the first UE to place this incoming call on hold. In response to receiving touch input selecting the option to place the second UE on hold, one or more communications may be sent to the second UE on hold, such as interactive or non-interactive video or audio. As a result, the call experience may be enhanced. In particular, the user of the first UE may no longer incur the stress that comes with either having to flip back and forth between calls or make a decision whether to decline an incoming call. And the user of the second UE may be more likely to wait on hold until the first call has ended.