In embodiments, a method for facilitating token-based transactions for real-world items in video games using digital tokens is disclosed. The method includes receiving, by the video game instance, an in-game advertisement from a video game integration system, wherein the in-game advertisement is an advertisement to transact for an advertised real-world item represented by an advertised digital token generated by the tokenization platform and includes a visual indicum corresponding to the digital token. The method also includes presenting, by the video game, the electronic in-game advertisement to the user via a display device of the user device and facilitating a transaction by the user for the advertised real-world item. The method also includes transmitting, via the video game, a request to the video game integration system requesting updating of ownership data of the advertised digital token to reflect that the user is the respective owner of the advertised digital token.