A method and an apparatus for generating a video with a three-dimensional (3D) effect, a method and an apparatus for playing a video with a 3D effect, and a device are provided. The method includes: obtaining an original video; segmenting at least one frame of raw image of the original video to obtain a foreground image sequence including a moving object, the foreground image sequence including at least one frame of foreground image; determining, based on the foreground image sequence, a target raw image in which a target occlusion image is to be placed and an occlusion method of the target occlusion image in the target raw image; adding the target occlusion image to the target raw image based on the occlusion method to obtain a final image; and generating a target video with a 3D effect based on the final image and the original video.