A method for evaluating a content through an instant messaging application is provided. The method includes: sharing a screen of a user terminal associated with a first user account, through a chat room of the instant messaging application in which a plurality of user accounts including the first user account participate; selecting at least one content that is included in the shared screen; outputting the selected at least one content through the chat room; and receiving, through the chat room, an evaluation of the at least one content from at least one user account among the plurality of user accounts.