A comment art management system according to one embodiment displays a target comment art including a character string of a plurality of lines on a plurality of viewer terminals including a target person terminal. The comment art management system includes: a receiving unit (communication unit) configured to receive specifying information for specifying the target comment art from the target person terminal; a specifying unit configured to specify the target comment art from a plurality of registered comment art based on the specifying information by referring to a database storing the plurality of registered comment art, each of the plurality of registered comment art including a character string of a plurality of lines; and a display control unit configured to display the specified target comment art superimposed on the main content displayed on the plurality of viewer terminals.