Provided herein are system, apparatus, article of manufacture, method and/or computer program product, and/or combinations and sub-combinations thereof, for utilizing a personalized content system to enhance an effectiveness of content being shown to the user via personalized content associated with the content. This method allows the platform to present the most relevant personalized in-channel content to the users, in a user interface, which then correspondingly helps drive user interest. This method scans content to identify objects of interest located within the content, generates a query based on the identified objects of interest and a user profile, searches content sources for related content, associates the related content with an occurrence of a corresponding identified object of interest within the content and communicates, to the user device, the content and the related content for instantiation through a user interface of the user device.