A method, system, and medium are provided for optimizing a user experience based on periodicity modifications. In embodiments, when a large volume of UE are located in a particular sector of a cell site, the periodicity of a synchronization block transmitted from a base station may be adjusted in order to change a rate or speed of on-loading user equipment at the cell site. In some embodiments, by shortening the periodicity of a synchronization block, user equipment may be more quickly on-loaded to a wireless network at the cell site.