A display apparatus includes a display module, a rolling cylinder which the display module is wound on and unwound from, and a lifting block unit disposed on a rear surface of the display module. The lifting block unit includes a first block portion, a second block portion coupled to the first block portion and movable up and down with respect to the first block portion, and a third block portion connected to an upper portion of the display module and coupled to the second block portion and movable up and down with respect to the second block portion. The second block portion is inserted into a first accommodation space defined above the first block portion and a second accommodation space defined under the third block portion.