Techniques and mechanisms described herein relate to generating a unified playlist for media content originating from different content providers. According to various embodiments, a connection request from a media aggregation system is sent to an over-the-top (OTT) content service provider. A connection is established between the media aggregation system and the OTT content service provider. A connection is also established between the media aggregation system and a cable/satellite/terrestrial (CST) content service provider. Program information from the OTT content service provider and program information associated with the CST content service provider are combined to generate a unified playlist at the media aggregation system.