An application marketplace system is able to provide applications to a device which cause the device's interaction with a network to change. The application marketplace system identifies a plurality of aspects of a network, each of which provide a type of network functionality for a device connected to the network. The application marketplace system receives user input indicating one or more aspects of the plurality of aspects of the network and user input indicating a device connected to the network. The application marketplace system generates an application for the device based on the user input and causes the application to be provided to the device. The generated application is able to change the device's interaction with the network.