Embodiments of the invention are directed to systems, methods, and computer program products for identifying sensitive, or non-publicly available, information, reclassifying identified sensitive information, and managing access to identified sensitive information in an intelligent and dynamic manner. In some embodiments, the systems and methods described herein utilize a pattern recognition engine designed to analyze and detect identifying characteristics of sensitive data or private data characteristics. The system may also employ an automated response and reporting capability to automatically re-classify sensitive data and apply appropriate protection measures in a multi-platform approach.