A printing apparatus operable to perform printing based on print job data, the printing apparatus comprising a determination unit configured to determine a print speed for when the printing is performed, a switching unit configured to switch print speeds during the printing, and an analysis unit configured to analyze the print job data, wherein the analysis unit analyzes whether sheets that are print targets according to the print job data include a plurality of sheet types, and wherein the switching unit switches print speeds during the printing based on a productivity of printing for each sheet type when printing is performed for the sheets and a productivity of printing for a case where print speeds are switched by the switching unit.