Provided are a video processing method and apparatus, an electronic device, a storage medium and a program product. The method includes steps described below. A to-be-processed video is acquired, and a first face key point of a first target object in the to-be-processed video is recognized, where the first face key point corresponds to a mask key point in a three-dimensional human face mask effect; and the three-dimensional human face mask effect is added to video frames of the to-be-processed video to obtain a target video, where the mask key point in the three-dimensional human face mask effect moves with the corresponding first face key point.