Embodiments are provided for suggesting topics in a messaging system. A set of queries is received from a chat transcript history, where the set of queries includes a set of unhandled queries, and each unhandled query comprises a query for which a bot did not identify a corresponding topic (e.g., queries that did not trigger selection of a topic by the bot). A vector representation is generated for each unhandled query in the set of unhandled queries. The vector representations for the set of unhandled queries are clustered to generate one or more clusters of vector representations, each cluster corresponding to a group of unhandled queries. A corresponding suggested topic is generated for each cluster and provided to an authoring tool that comprises one or more interactive elements to enable an author to select at least one of the suggested topics for implementation in the bot.