Methods and systems relating to generating and correlating metadata with a content item are disclosed. For example, a computing device may generate one or more timestamp indicators to be associated with a content item. Each timestamp indicator may be correlated to metadata and may be associated with a time point or time interval in a duration of the content item. A requesting device may generate a request for metadata that may comprise an identifier of a timestamp indicator. The request may be generated, for example, based on determining a user of the device is requesting display of an interactive application. Upon receiving a metadata request comprising an identifier of a timestamp indicator, a computing device may transmit metadata correlated to the timestamp indicator to the requesting device or to another user device.