A wireless power transmission apparatus for transmitting wireless power to a wireless power reception apparatus, according to an embodiment of the present specification: transmits wireless power to the wireless power reception apparatus by means of magnetic coupling to the wireless power reception apparatus at an operating frequency; communicates with the wireless power reception apparatus by using at least one of in-band communication using the operating frequency and out-band communication using BLUETOOTH® communication; performs an authentication step with the wireless power reception apparatus to increase the level of the wireless power being transmitted to the wireless power reception apparatus; and includes, in a BLUETOOTH® packet, an authentication message required in the authentication step, and transmits the included authentication message to the wireless power reception apparatus via the BLUETOOTH® communication.