The present disclosure relates to a process and apparatus for manufacturing a metallic reinforcing cord for tyres for vehicle wheels comprising providing at least one elongated element comprising at least one metallic wire twisted together with at least one textile yarn and removing the at least one textile yarn from the at least one elongated element to form the aforementioned metallic reinforcing cord a wherein the metallic reinforcing cord has a helical geometry, consisting of the at least one metallic wire that extends along a helical path.