Systems and methods publishing content are disclosed herein. A content item for publication on a multimedia platform is received, and a first plurality of users within a first radius are detected. The content item is published to the first plurality of users and first data of the interaction of the first plurality of users with the content item is collected. Thereafter, an engagement score based on the first data is calculated. In response to the engagement score being above a first threshold, a second plurality of users within a second radius is detected, wherein the second radius is larger than the first radius and publishing the content item to the second plurality of users.