Provided is a drive control mechanism of a geared motor capable of executing a stopping operation between a start point and an end point in a drive range, maintaining this stopping operation, and smoothly and reliably executing respective operations that start from this stopped state without applying any external force other than a drive input of the electric motor. The drive control mechanism of a geared motor 1 according to the present invention includes the geared motor 1 formed by integrating an electric motor 2 with a speed change unit 3 including an input shaft that is a drive shaft 21 of the electric motor 2, and braking means 4, 14 for controlling braking in each of driven and stopped states in an output shaft 32 of the speed change unit 3, and the braking means 4, 14 includes a rotating part 40, 140 rotatably and pivotally supported by the drive shaft 21 of the electric motor 2, and including a permanent magnet 43, 143 disposed in an annular shape, and a fixing part 41, 141 fixed to a case 20 of the electric motor 2, and including a permanent magnet 45, 146 disposed facing the permanent magnet 43, 143 of the rotating part 40, 140 with a different polarity in the stopped state, and disposed in an annular shape.