A presentation control device is provided for guiding a visitor in a specific area to an appropriate point in the area. The presentation control device (100) includes an acquisition unit (130) that acquires a photographed image photographed by a predetermined photographing device, an authentication control unit (140) that extracts a face area or facial feature information from the photographed image and causes an authentication device (200) to perform face authentication, a specification unit (160) that specifies presentation information to be presented for guiding to a predetermined point, based on a movement history and an action history being associated with a user ID of a user who succeeds in the face authentication, and an output unit (170) that transmits the presentation information specified by the specifying unit (160) to a predetermined display terminal.