An apparatus is provided, in a user data holding entity, which comprises: at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus at least to perform: holding analytics services information services information related to a user equipment or an application or application in the user data holding entity, and providing the analytic services information, which is related to the user equipment or to an application related to the user equipment, to a network element subscribed to the analytic services information related to the user equipment or application or to a network element such analytic services information related to the user equipment or application.