Systems and methods relate to targeted display of media content, including a system that includes at least one processor configured to execute program instructions to implement a device and a content management system (CMS) and control the system to: send, by the device and to the CMS, a plurality of signals each triggering the CMS to play on a first display that is local to and separate from the device, a respective one of a plurality of media content of a playlist including a first media content, each of the plurality of signals sent at a different time while the first media content of the playlist is played on the first display, and ignore, by the CMS, each of the plurality of signals received prior to a first predetermined time of the played first media content of the playlist.