A heating apparatus includes a rotary member, a heater configured to heat the rotary member, and a holding unit configured to hold a first end portion, in a longitudinal direction, of the rotary member. The holding unit includes a movable member including a first surface configured to face and come into contact with an inner circumferential surface of the rotary member, and a second surface configured to face and come into contact with an end face, in the longitudinal direction, of the rotary member, the first surface and the second surface are integrally provided in the movable member, and a holding member configured to hold tiltably around a tilting fulcrum. The tilting fulcrum is positioned between an upstream end and a downstream end of the first surface in the sheet conveyance direction.