A method and apparatus for controlling a load facility in response to a demand event. The method includes defining a plurality of resources of the load facility based on user input, establishing a response strategy for the demand event, and organizing the resources into the response strategy that specifies the resources and times during the demand event at which the resources are called to execute the one or more measures to reduce power consumption of one or more of the electrical devices, different ones of the resources called at different times during the demand event, and at least one of the resources called to execute the one or more measures, and further including executing the response strategy to reduce demand on the power grid from the load facility during the demand event.