Embodiments of the present disclosure set forth a computer-implemented method comprising a mobile device transmitting a discovery request message, identifying, based on a set of discovery response messages associated with the discovery request message, a set of rear-seat entertainment (RSE) units that are available for establishing a direct wireless communications link, generating a first direct wireless communications link with a first RSE unit from the set of RSE units, and streaming, from the mobile device to the first RSE unit via the first direct wireless communications link, media content for playback by the first RSE unit.