Method starts with a processor causing an electronic program guide (EPG) to be displayed on a first client device that is associated with a first user. Processor detects a selection of a selectable item included in the EPG associated with a media content item by the first user. Processor identifies a second user that is connected to the first user on a communication platform. Processor retrieves a main user identification associated with the first user and a secondary user identification associated with the second user and generates a request for the media content item including media content identification, main user identification, and secondary user identification. Processor then receives a playlist associated with the media content item that comprises media content item segments including first avatar associated with first user and second avatar associated with second user. Other embodiments are disclosed herein.