The present disclosure relates to blockchain and social media, and more specifically, to a unified engagement platform that incentivizes blockchain use and provides avenues for companies to foster brand loyalty amongst consumers. In accordance with aspects and embodiments, a method of facilitating blockchain use is provided. The method comprises providing a social media platform in communication with a blockchain and providing each user of the platform with a blockchain account. Social media influencers and creators, brands, and retailer users of the platform, referred to as partners, are provisioned with a set of digital collectibles having value and are provided with tools to create additional digital collectibles. A partner's digital collectibles are distributed to non-partner users on the platform that support the partner, users referred to as supporters. Supporters may obtain digital collectibles by purchasing them, by engaging in social media activity that benefits the partner, offering the digital collectible, or digital collectibles may be offered by partners as contest and sweepstakes prizes. The platform uses the blockchain for the construction, management, and distribution of all digital collectibles, and each time a digital collectible is created or distributed, a transaction must be posted to the blockchain to complete the distribution.