A reflected ultraviolet light measuring device, a measuring method for measuring ultraviolet light reflection intensity by using the reflected ultraviolet light measuring device, and a valuation method for evaluating ultraviolet light absorbability of an object by using measuring results by the method, said device comprising an irradiating unit comprising a at least one light emitting diode for irradiating ultraviolet light on an object, and a light receiving unit for receiving a reflected light from the object, wherein the light receiving unit is arranged at an angle in which a regular reflected light from the object does not enter.